SuperSport 9 East is best known as the home of the Uganda Super League and as it continues to grow, so is the need to tailor the channel with the audience, many of whom are best entertained in Luganda.
That's why SuperSport has come up with a new promotion dubbed "Tabira Endiba" to search for the best Luganda commentator. The broadcaster is embarking on a nationwide search that will see the winner supplement Mark Ssali and Allan Ssekamatte's commentary.
"SuperSport 9 East is there to serve the people of East Africa," Japheth Akhulia, the SuperSport East Africa marketing manager, said at the launch yesterday.
"Who better to tell East African stories than East Africans themselves, hence our search for our new USL commentator among the people of Uganda."
The nationwide search is a promotion for the resident couch commentator from his or her couch to Africa's biggest sports broadcasting corporation commentating booths. But he or she first needs to earn the promotion by successfully negotiating the various phases of the search, starting with the auditions which get underway in August.
The auditions, to be held in Masaka and Kampala, will see the prospective commentators enter a mobile booth to commentate on a 60-second clip of a past USL match. Masaka gets the search underway on August 3 and 4 and Kampala completes the first phase from August 9-11.
Progression to the second phase is in the hands of a panel of judges who review all the audition footage and scale it down to a top 16. The top 16 will then be trimmed to a top eight, top four and ultimately the winner.
The search is open to everyone above 18 with a passion for football. Tabira Endiba is SuperSport's second such search in East Africa after the recent Bonga Boli campaign in Kenya.