Google have partnered with the International Olympic Committee to broadcast all the 2012 London Olympic Games events on YouTube through the Google+ platform. The initiative targets 54 countries all over the world with Kenya one of the key players considering the extent of following it commands in athletics.
YouTube have purchased non-exclusive digital rights to stream the live Olympic Games of the Summer Games. The platform will offer two choices for viewers- to watch the games live through a YouTube live stream or watch the events even days after their occurrence as all the videos will be stored on YouTube.
In Kenya, viewers will be able to watch the Kenyan Olympic page on Google+. "The IOC's live streaming on its YouTube channel will consist of 11 different simultaneous high-definition broadcasts, all with English language commentary," said Stephen Nuttal, Google, Head of Sport, Europe, Middle East and Africa (EMEA). "There will be ten live feeds from London 2012, running 9am to 11pm (London time) on some days. These will start early or finish later based on competition schedules plus a 24-hour broadcast on the Olympic News Channel. These include summaries of the latest results, general reports on different events, and interviews with athletes.
The Olympics have a great unifying effect; we are excited to bring this magic even closer to Kenyans, and to ensure they follow their teams' progress every step of the way," Nuttal added. There will also be the streaming of events from Kenya House, a brand Kenya initiative that seeks to open up the country to the rest of the world in terms of trade, export, tourism, investment and sport.
Google have collaborated on this project with the goal of extending the reach of Kenya House beyond its physical location - connecting the events and experiences in the House with an online audience both in Kenya and globally.
A series of Google Hangouts from the London-based Kenya House will be broadcast to the public, where Kenyans will see first hand the activities from the house in Stratford being used to showcase the most iconic aspects of the country.
"One of the big bets for this country has been the Olympics; we have such great sporting talent, we have an opportunity to share this talent and Kenyan successes with the world. We have a great opportunity to celebrate our talent and demonstrate our unity," said Joe Mucheru, Google Kenya country manager.