Sony Music Entertainment Africa is making inroads into the country. According to our source, “The label is looking to sign Kenyan artistes whom they will work with for five years.” Already they have selected their point man for the job but “the contract is yet to be signed” for the deal to be sealed. Recently, the company signed Kenyan rapper, Xtatic, to a multi-album and full management deal.
The deal marks a first for a Kenyan artiste and sees the hotshot rapper, songwriter and performer (born Gloria Edna Mecheo) join a global roster of artists on Sony’s RCA label that includes the likes of Usher, Chris Brown, R Kelly and Pink.
The 21-year-old was recently in Johannesburg, recording tracks for her debut full-length album with hot new producers -The Fahrenheitz. The record will be released later in 2012 as part of the multi-album recording deal.
The signing of Xtatic is part of Sony Music Entertainment Africa’s belief that Africa is an important music development frontier. The company has set its sights on becoming the primary partner of the best Africa has to offer and has high hopes that with its assistance, African musicians can achieve new Pan African and Global success.