The Star (Nairobi)

Kenya: Sony Music Entertainment Coming to Kenya

Photo: The Star
Kenyan rapper Xtatic

Sony Music Entertainment Africa is making inroads into the country. According to our source, “The label is looking to sign Kenyan artistes whom they will work with for five years.” Already they have selected their point man for the job but “the contract is yet to be signed” for the deal to be sealed. Recently, the company signed Kenyan rapper, Xtatic, to a multi-album and full management deal.

The deal marks a first for a Kenyan artiste and sees the hotshot rapper, songwriter and performer (born Gloria Edna Mecheo) join a global roster of artists on Sony’s RCA label that includes the likes of Usher, Chris Brown, R Kelly and Pink.

The 21-year-old was recently in Johannesburg, recording tracks for her debut full-length album with hot new producers -The Fahrenheitz. The record will be released later in 2012 as part of the multi-album recording deal.

The signing of Xtatic is part of Sony Music Entertainment Africa’s belief that Africa is an important music development frontier. The company has set its sights on becoming the primary partner of the best Africa has to offer and has high hopes that with its assistance, African musicians can achieve new Pan African and Global success.

Ads by Google

Copyright © 2012 The Star. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 2,000 reports a day from more than 130 news organizations and over 200 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.

InFocus

Kenyan Star Collaborates With South African Rappers

The female rapper Xtatic features South African rap superstar, AKA and new kid on the block Priddy Ugly in her new video Hit 'em Up. Read more »

Sony Music Signs Kenyan and Ugandan Rappers

Kenyan rapper Xtatic

Sony Music Entertainment Africa announces the signing of rising African rappers, Kenyan Xtatic and Ugandan Keko to a multi-album and full management deal. Read more »