The Observer (Kampala)

9 August 2012

Uganda: Top TV Now Has Swagg

This is good news to the Christian fraternity. Top TV has now joined the likes of NTV as one of the local TV stations with most Swagg, thanks to their rebrand. In the recent past, Top TV has been seen by many as an unserious station.

The on-off signals, terrible graphics and worker complaints have made it a nemesis among Christians who once revered it for its Ki-Nigeria films and motivational sermons by top pastors.

Now, the TV's showy owner, pastor Jackson Senyonga of Christian Life Ministries is priming the station for greater heights. In a display of utmost dedication to revive his asset, Senyonga last week penned a deal with digital TV Star Times to broadcast Top TV across Africa on channel 109.

Those who now watch it on Star Times say there has been a tremendous transformation. The signal is crystal clear and the graphics are as sharp as those of BBC. Presenters, in sharp contrast to the shabby hungry-looking stock the station used to boast of back then, are now full of swagg as portrayed in their flashy dressing and borrowed accents.

New hippy programmes including stand-up comedy and a sports show, Vuvuzela, have since been introduced. Senyonga has also been aggressive in advertising. On Tuesday for example, skimpily-clad girls were spotted at various points across the city wooing motorists with posters promoting Top TV.

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