GOVERNMENT has engaged OpSec, a UK-based company, to supply hologrammes to affix on audio-visual works as a measure to curb piracy in the country.
Information and Broadcasting Services Permanent Secretary Amos Malupenga, would next week lead a team of experts to New Castle, United Kingdom, for the signing of the contract between Government and OpSec for the supply of the hologrammes.
OpSec Security is a global company providing anti-counterfeiting and brand protection solutions to corporations and governments worldwide.
Information and Broadcasting Services Minister Kennedy Sakeni said this yesterday in a statement.
The minister said affixing hologrammes on all audio-visual works would enable law enforcement officers and the public distinguish original from pirated copies.
"The measure is expected to result in a drastic reduction in pirated goods on the Zambian market. Government is putting in place stringent measures to step up the fight against piracy," Mr Sakeni said.
Mr Sakeni reiterated Government commitment to the fighting piracy as the scourge had the potential to reverse the country's economic gains if allowed to take root.