Tigo and "Reach for Change", an international NGO, have launched a new campaign with an aim of supporting social entrepreneurs to enhance the lives of Rwandan youth.
While addressing the press, the corporate social responsibility officer for TIGO Nina Claudia Ndabanenze emphasized that the importance of this initiative is not only to benefit Tigo as a company but the country as a whole.
Explaining how this concept came about, Ndabanenze said, "Social entrepreneurship started way back in Sweden in 1990 but it is happening in Africa for the first time and has started in Rwanda because the country has a healthy business environment."
According to the official, a social entrepreneur is one who has no intention to make profit but with same energy as the usual business person. The other difference is that for the social entrepreneur, the aim is to make an impact on the street children and the youth.
During this campaign, Tigo calls upon the community members who have innovative and lucrative ideas to attract the youth because they are the future of the country.
There are going to be panelists to evaluate the applications, from all sorts of companies of the private sector to the children organization.
At the end, two best people will be given US$25, 000 each every year for the next three years.
"We as Tigo will provide business expertise and mentorship from senior management staff", explained Ndabanenze.
Among the criteria required for candidates who are eligible to apply include having unique ideas, should be a business that has not been in existence for three years and is open to the public.
Tigo is to continue with this campaign for the next three years until their projects are fully developed and self sustainable creating an impact on the youth but more particularly the street children as regards transformation.
The range of ideas they expect is open to any field but ICT is a bonus. Tigo is benefitting from this by creating jobs for the youth.
The "Tigo-Reach for Change" started yesterday and applications can be received through the Reach for Change website.
Tigo is the first company in Africa to introduce this new corporate social responsibility activity.