Kenya: New Research Shows How to Understand Youth

23 August 2012
opinion

A friend who is now a retired senior marketer once narrated a story about his encounter with some young people.

The then fourty-something executive had gone hanging out with some much younger company and in the course of the day been completely perturbed by the fact that they kept calling him Zack, especially when reffering to him in conversation with each other.

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