Confronting a market leader is like confronting a monster. And to win in a highly competitive market like the Noodles market, players need to devise creative strategies to gain a share of voice and pocket of consumers.
This was the position of Mr. Odun Fadoju, chief executive officer of DP Partnership, a Lagos based creative agency. The agency launched a new television commercial for Honeywell Noodles, tagged "Bam Bam la-la" currently on air in leading TV stations. The TVC expectedly is generating the right noise and buzz for the brand. Bottom-line is the brand has gained a huge chunk of the market share in a market dominated by a leading brand for over 20 years.
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