29 August 2012

South Africa: Samsung to Embark On a New Tablet Innovation

press release

Tablet computers have moved beyond being seen as a fashionable accessory, to becoming an integral part of the arsenal of any mobile user. Long battery life, small form factor, and all-round features have contributed to making the tablet a multi-functional device with significant potential, says Craige Fleischer, director of mobile communications at Samsung.

Even in developing markets, tablets are walking a fine line between aspiration and must-have. Each new generation of device is introducing more nuanced features that cater for a variety of users. While there are still many tablets in the market that serve a niche purpose, the ones that will excel are those that can appeal to business and consumers alike.

Understanding needs is the challenge

"It is easy to launch a device and tell the market which segment it is aimed at. The challenge lies in understanding the needs of the market across business and consumer, and innovating fast enough to meet the needs of a cross-section of users," continues Fleischer. "This is done through how potential users identify with a device for their specific needs instead of being told by marketing departments what the product should be."

Samsung's devices are distinguished by powerful specifications that give users the peace of mind that they can experience true tablet computing without having to be told how they should use the device. Samsung understands that while the majority of the tablets in the market are seen as nothing more than content consumption devices, it is capable of offering users something that has the power to create content as well - content that is relevant and customisable for their specific industry requirements.

Affordability is the key

This is especially important for users who require a tablet that is able to do more than just being something to run a presentation off. Designers and photographers require something that can give them the power to create while at the same time not being limited to running just one application at a time. Even business users need tablets that can offer greater productivity and are flexible enough to meet any number of challenges while being out at presentations or meetings.

However, Samsung is cognisant that affordability is the key to marrying innovative design and features to make a tablet accessible to a broad cross-section of the market. They also understand that users are hungry for a device that can combine the power of a laptop with the flexibility of a tablet and the ease of use of a smartphone.

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