Biz-Community (Cape Town)

South Africa: TNS Wins Four Samra Awards

TNS South Africa and TNS's Global Brand Equity Centre took four awards at the recent annual Southern African Marketing Research Association (SAMRA) conference themed 'Reflection and progress: from the present and into the future'.

Kyle Findlay from TNS's Global Brand Equity Centre in Cape Town won the gold award for the overall best paper for 'Gamification in market research'. Along with co-author Paul Oosterveld, he also took joint-silver for his paper titled 'Mapping the South African political Twittersphere'.

Kambe Mwaba from TNS in Cape Town notched up two awards - the 'Bright Young Minds' award (for researchers under 25) and bronze for the overall best paper for 'Making the Small Screen Part of the Big Picture: Understanding how South African internet and mobile phone users interact with brands online'. This sought to investigate why relatively few internet users in South Africa engage with brands online and to explore how brands can influence consumer research and shopping online, especially on the mobile internet.

Mathilda Eloff from TNS in Johannesburg received an honourable mention for her paper entitled 'A picture is worth a thousand words numbers'. This paper challenges how the research industry communicates and delivers insights to an audience. It introduced graphic design and creative thinking to the industry, as a supporting tool to communicate research in way that it becomes easy for marketers to understand, which can result in turning more insights to actions.

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