A nutrition expert and Chief Executive, Justy Confectionaries and Foods Limited, Mr. George Ekeh has blamed the upsurge in sudden deaths in the country on unhealthy lifestyles. According to him, 99 per cent of the deaths were preventable if measures were taken to eat right and live right.
Addressing hundreds of participants at the flag-off of its campaign on Healthy living tagged: "Why Die Now?" Eke queried why Nigerians continued to die at the age of 30 and 50 years, blaming it on poor attitude to health. "Why die young? Why do people import toxins into their bodies? Why are Nigerians not taking exercise? Many of the best tasting foods are the worst foods for people"
He stressed that good food can be healthy food and vice versa but eating well and healthy would give the body a chance and keep it working well for a long time.
Noting the dangers pose by fat tummy, he stated: "It is one major source of diseases such as cancer, heart diseases, kidney failure, and diabetes etc. For instance, belly fat has been implicated in High blood pressure."
Lamenting the low life expectancy in the country, he noted that in the past Nigerians lived above 100 years even as they fed only on natural foods.
"Our fore-fathers ate natural foods, they trekked and use bicycles. Today, many Nigerians no longer exercise. They choose westernised foods over the local foods. They ignorantly import toxins into their systems. All these misbehaviours are the reasons why Nigerians are dying young," he said
He further announced that in recognition of these and more, Justy Confectionaries and Foods Limited decided to embark on the Campaign tagged; "Why die now" to educate Nigerians on the need to eat right and take exercise seriously as well as introduce its products formulated to tackle unhealthy eating and free the body system of toxins accumulated in the body.
Speaking on its products, Biniza ultra, he said the organisation is using the most universally accepted food items bread, cookies and cereal, consumed by everyone irrespective of age, or state of health, as vehicle to convey to the body a therapeutic food, which contains 35 vitamins and minerals, high protein and fibre.
According to him, these are what the body needs with some exercise, to stay very healthy, and free of cancers, cardiac heart diseases, high blood pressure, malnutrition, infertility, obesity etc. He further added that the materials used to formulate Biniza ultra was capable of re writing DNA of an individual
Encouraging Nigerians to eat right and exercise, Ekeh announced that the nationwide campaign, would be taking around all communities in Lagos including, Badagry, Epe, Lekki, Surulere, Ikotun, Agege, Yaba amongst others.