Sony Music Entertainment Africa has announced the signing of multi-award winning Ugandan rapper, Keko. The deal is the first of its kind that sees an artiste from Uganda signed to a multi-album and full management deal with a major record company.
Keko will join a global roster of artistes on Sony's RCA label that includes other superstars such as Alicia Keys, P!nk, Usher, Christina Aguilera, Pitbull and Chris Brown.
The talented rapper has dominated the music scene in East Africa with her endless smashing hits. Her rise to fame began in 2010 with the release of Fallen Heroes, where she appeared alongside other established Ugandan artists like Don MC, SP, DAVIS and the Mwanba children choir.
After delivering what was arguably the best verse on the track, Keko began to turn heads with her lyrics, delivery style and sheer presence on tracks. Her breakthrough single How We Do It took the Ugandan charts by storm, making her an instant household name in East Africa. The success of the track led to a 2011 Channel O video music Award for most gifted East African Video, and more recently a synch with Supersport Africa.
Keko landed an endorsement deal with Pepsi and also led Mountain Dew's advertising campaign in Uganda, all whilst growing her fan base across the continent. The 25-year-old is currently in studio recording tracks for her debut full-length album with various hot young producers in South Africa including ClassyMenace and The Fahrenheitz.