Last year, about 1billion people traveled globally. "When nearly a billion people travel, which was 983 million last year creating a $1.03 trillion revenue base, we call it a phenomena said Common Market for East and Southern Africa (COMESA) Secretary General Mr. Sindiso Ngwenya.
Last year's tourists were up 4.6 percent from the 940 million who traveled in 2010," Sindiso said. According to him, Africa receives 4.8 percent of the tourism market in the world and 3.3 percent of the world revenue from tourism.
Tourism in Africa is now on the recovery process from the world economic recession and financial crisis of 2008 and 2010. However, tourism arrivals remain low compared to global averages.
Nations across Africa however are stepping up their popularization of their respective tourism sectors.
Kenya has for example established 17 tourism offices overseas and has further created strong institutions which are facilitating the development of the sector in the country.