Save the Rhino Trust (SRT) Namibia will be joining others around the world in celebrating World Rhino Day on Saturday.
For 30 years, SRT's tracking teams have been protecting the desert-adapted black rhino population in the Kunene and Erongo regions of Namibia.
On World Rhino Day, individuals and businesses can show their appreciation for SRT's efforts by making a donation to support the work of the organisation that has been monitoring and patrolling Namibia's rhinos for three decades.
The World Rhino Day tradition was started in 2010 as an opportunity for people all over the world to take a stand against rhino poaching and the illegal trade in rhino horn.
These ancient mammals are under siege - all because of misguided beliefs about rhino horn's alleged medicinal value. It is believed it can cure anything from a headache to cancer.
World Rhino Day 2012 will be a special day of celebration for all five species of rhino around the world, hence this year's theme: 'Five Rhino species forever'.
The five rhino species are the black and white rhinos found in Africa, the greater one-horned rhino found in India and Nepal, the Sumatran rhino of South-East Asia and the Javan rhino, most of them confined to the Ujung Kulon National Park in Indonesia.
The Save the Rhino Trust is organising some fun events at Swakopmund to commemorate the day.
Children will help to raise awareness by collecting donations outside selected shops on Saturday morning. Some of SRT's trackers will also be in town and people can talk to them about rhino tracking and find out more about the work SRT does.
In the evening, a cocktail function will be held with a presentation on rhino conservation by Save the Rhino Trust field staff.
"Local businesses have been so supportive and we have amazing lucky draw prizes and many special items to offer on a 'silent auction'," said Sue Wagner, SRT's fundraising manager.
One of the silent auction prizes is a two-night stay for two people at Wilderness Safaris' Desert Rhino Camp and this includes a rhino tracking experience with SRT trackers.