IN recognition of his commitment to communicating a strong and clear message about the importance of children and young people's rights, including their right to live free from HIV/Aids, the United Nations Children's Fund (Unicef) appointed Oliver Mtukudzi as a Regional Goodwill Ambassador for Eastern and Southern Africa.
Through his powerful lyrics, Mtukudzi has spoken out against stigma, discrimination, and abuse of children.
His music has gone beyond Zimbabwean borders and has inspired leaders from government and civil society, as well as parents to take more positive steps in promoting children's rights.
Unicef has a long history of enlisting the help of celebrities to advocate for the rights of the most vulnerable children.
Danny Kaye pioneered the role of Ambassador-at-Large in 1954; it was then taken on by Audrey Hepburn and others.
"Tuku", is the first Zimbabwean personality among other prominent sports, music and movie stars who work with Unicef in advocating for children's rights.
He is part of a distinguished roster of international, regional and national Goodwill Ambassadors including Lionel Messi, Yvonne Chaka Chaka, Serena Williams, David Beckham and Shakira.