Zambia: Marketing Zambia's Tourism Potential Vigorously Key

IN 2005, nature tourism contributed to nearly 16 per cent of Zambian exports, 6.5 per cent of GDP, seven per cent of Government revenues, 10 per cent of formal sector employment and nearly six per cent of wages.

Taking into account other types of tourism outside nature tourism, the economic contribution of the industry is likely to be even greater. From 1997 to 2008, receipts from international tourists averaged 5.4 per cent of total exports.

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