Daily Trust (Abuja)

7 October 2012

Nigeria: KIA Fetes Customers With Independence Promo

Lagos — KIA Motors, one of the nation's automobile brands has launched a new promotion scheme tagged "Everybody is a winner".

The new promo comes with exciting gifts to including LCD Televisions, Home theatre systems, DVD players and etc.

Speaking at its launch in Lagos, KIA's Marketing Manager, Kayode Adejumo, explained that the promotion is aimed at rewarding the company's numerouste customers this season, and would run through the month of October in celebration of Nigeria's Independence Day.

He said: "In this new promotion, every buyer of any KIA model gets to win prizes instantly. Once a buyer purchases a Kia, he gets to select a scratch card right there and goes home with any gift found on the scratch card."

Also speaking, Chief Commercial Officer of Kia, Mr Sandeep Malhotra, said the gesture is the company's way of appreciating its loyal Nigerian customers for their dedication to the KIA brand and to commemorate this year's Independence celebrations.

"Our customers are at the heart of our brand and we aim to continuously improve the quality of our service and reward them for their loyal patronage."

KIA Motors Nigeria has been in operation in Nigeria since 2002 and will be celebrating 10 years of doing business in Nigeria this November.

Meanwhile, Kia Motors Corporation has announced that its global sales figures (export sales, domestic sales and sales from overseas plants) for passenger cars, recreational vehicles (RVs) and commercial vehicles for August 2012, recording a total of 212,405 units sold. This figure represents a year-on-year increase of 7.4%.

In August, Kia posted strong year-on-year sales increases of 22.8% in North America (57,710 units sold); 22.2% in Europe* (41,006 units sold); 2.3% in general markets* (43,790 units sold) ; and 0.2% in China (37,821 units sold). Meanwhile, August sales in Kia's home market of Korea decreased by 12.4% (32,708 units sold) year-on-year.

Kia's best selling model in overseas markets for the month of August was the B-segment Rio (known as 'K2' in China) with 36,427 units sold. The Sportage compact CUV was the second best seller with 28,988 units delivered, while the C-segment Cerato (known as 'Forte' in some markets), D-segment Optima sedan and Sorento mid-size CUV followed with 27,946; 23,553; and 19,134 units sold, respectively.

According to Kayode Adejumo, Marketing Manager for Kia Motors in Nigeria, the positive growth of Kia globally is reflected in the Nigerian market as well. "We are honoured by the way Nigerians have embraced Kia here. This is reflected in the large demand for the different models by individual buyers and corporate organisations. By the second week in September, we had run out of stock for the Rio and all the other models are doing very well too. We are having to order more stock for the different models well before we had planned we would." he says. "We truly appreciate this trust that Nigerians have placed in us and assure them of our continued commitment to providing them with the very best in terms of quality, innovative designs, prices and after sales services."

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