The concept of the 45 seconds TVC, which is deployed in English and Yoruba languages for now, is built around Mouka as a brand that provides comfort throughout the critical life stages of an individual.
Speaking on the TVC, the Head of Commercial in the company, Mr. Jude Abonu, stated that the essence of the commercial for Mouka Limited is to remain connected with her stakeholders. According to him, "Connecting with the people is at the heart of a listening company and it is this consumer engagement that fuels our innovative culture".
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