A group of tourism and catering experts from Ireland will visit Ethiopia to share experiences of the tourism trade.
Chef Kevin Thornton, who owns and runs a Michelin-starred restaurant, hotelier and television presenter, Francis Brennan, who owns the Park Hotel in Kenmare, are leading the team of experts with varying backgrounds in tourism, catering, marketing and crafts.
The voluntary trip is organized by Connect Ethiopia, a charity that uses the skills of Irish business people to help their Ethiopian counterparts. The team's main focus will be on tourism in Lalibela, a holy city known for its historic rock-hewn churches. Connect Ethiopia co-founder and entrepreneur Brody Sweeney said the three-year project was aiming to help double the number of foreign visitors to Lalibela from 28,000 to 56,000.