The MTN Chief Executive Officer Mazen Mroué says all the proceeds from the MTN Marathon for this year will go towards the provision of water for the people of Bududa.
Bududa in eastern Uganda was early this year hit by landslides that killed over 300 people and displacing hundreds.
This will be achieved through a partnership with Red Cross that will be tasked with ensuring that these proceeds reach the most deserving.
He announced this year's Marathon theme as 'Run with your heart' and challenged both Ugandans and people across the region to turn up in large numbers to participate in "Uganda's biggest annual sporting event".
Mroue says the MTN Kampala Marathon that is slated on November 25, has for over the last nine years raised close to Shs900 million to help people in less privileged parts of the country.
Mroué says MTN has always used the Kampala Marathon as an opportunity to involve thousands of Ugandans in charitable causes, which to date have collected close to Shs700million.
This money has been used in a number of projects in Northern and Eastern Uganda through the Uganda Red Cross over the years.
The MTN chief says the MTN Kampala Marathon's objective of raising money to provide clean water for the people of Bududa allows them to give back to the community as part of the Corporate Social Responsibility (CSR), as they help in promoting healthy living.