As travellers worldwide continue to educate themselves and their choice of travel destinations, Dubai still continues to grow in visitor numbers year on year as people flock to the sun-kissed Emirate to experience the variety of adventure, beach, family and cultural attractions that make the destination so popular.
Guests from South Africa, staying in hotel establishments, grew by a 57% between July to September 2012 when compared to the previous year. Dubai, during the summer campaign, "Do More in Dubai", offered attractive packages aimed at families with activities and excursions to match.
Most popular months
As a whole from January to September 2012, South African visitors staying at hotel establishments grew by 20% when compared with the same dates from the previous year, with 67 071 people recorded as visiting Dubai. The most popular months for travel to Dubai by South Africans was January, with 10 616 travellers and September with 11 241 tourists from South Africa.
Other markets showing a growth of more than 10% on their visitor figures year-on-year include Russia, Saudi Arabia, France and Benelux countries, Germany, Italy and Japan. The region with the most growth was China, with an amazing 31% increase.
"Dubai remains a popular destination with the South Africa market. It offers South Africans the opportunity to combine sun, sea, surf and sand in a holiday destination that offers value for money. And with direct flights on Emirates from Johannesburg, Cape Town and Durban, travelling there has never been easier," commented Bailey Gorst of Dubai Tourism."