Investments and Insurance company Britam and Kenya Commercial Bank forked out total Sh800,000 towards the high profile athletics seminar planned for next weekend in Eldoret.
Britam forked out Sh500,000 while KCB donated Sh300,000 for the event. Britam's managing director in charge of Asset Management, Edwin Dande, said it was an honour to be associated with seminar and looks forward to improving the livelihoods of athletes," added Dande
KCB corporate communications manager Judith Odhiambo said it was imperative that Athletes learnt how to manage their finances. "It's imperative that athletes learn to mange their earnings.
Financial planning is key because it will enable the athletes to cope easily with life in case of unexpected challenges. "It is also an avenue to enable them choose investment strategies as a plan to create wealth as long term plan," added Odhiambo.
Athletics Kenya (AK) chairman Kiplagat thanked the sponsors for their support, saying their donation will go along way towards the success of the seminar.
Meanwhile, the 2010 senior women's world cross country champion Emmily Chebet will be looking to add a second title in the AK/ KCB cross country series when the event visits Machakos this weekend.
Chebet clinched the opening race in Nyaharuru last weekend and starts favourite in Machakos. Chebet will, however, have to battle it out with 2011 junior cross title winner Janet Kisa who she pipped in the event last week.
Gladys Chemweno, Pauline Kahenya Anne Wanjiru and Beatrice Chepkemoi will be the other runners to watch. In the men's category, Peter Matelong has a battle on his hands if he is to repeat last week's victory in Nyahururu.
Matelong will battle it out with Isaac Korir, Jarius Kipchoge, Hillary Kemboi and Richard Mureithi. AK public relations officer Peter Angwenyi said they expect over 500 athletes for the second in Machakos.