The Kenyan business and technology communities stand to mutually benefit from a collaborative effort in driving growth and innovation.
To attain this goal, Google enterprise and e-momentum, a Nairobi based Google App Premier partner will host CEOs and CIOs to demonstrate the critical role that online solutions can be employed to fulfill in business.
"Our vision is to align the Kenyan private sector with homegrown talent so as to create a local thriving digital ecosystem," said Joseph Mucheru, the Country Manager and Google SSA ambassador.
To realise this vision, Google Kenya has organised a series of 10 events and two roundtable sessions spread out over a four-day period between Tuesday and Friday this week.
One of the key events of the week will the Think with Google which is aimed at highlighting the importance of industry and consumer insights to marketing decision makers and influencers, especially during economic slowdowns.
"The web is fundamentally changing the way we work and removing the borders. Over 5 million businesses have now moved to Google Apps.
This demonstrates how technology and the Internet are helping businesses to grow," Didier Goibert, Google Director of Enterprise said.
Another key event towards the end of the week will be a Google in Swahili workshop to initiate discussion with Swahili experts and enthusiasts on how to increase local content in Swahili on the Internet.
"While various Google products are available in Swahili, Swahili content online is still minimal compared to languages such as English or French," said Salome Nduku, Google SSA Localization Specialist