8 November 2012

Nigeria: Smartphones Will Not Outsmart Digital Cameras, Says Nikon

Manufacturers of Nikon range of digital cameras have said that the emergence of smartphones in the Nigeria market, would not in any way affect the sales of digital cameras, because of its unique role in the imaging industry.

The camera company made the disclosure in Lagos during the official launch of its presence in the Nigerian digital market.

Managing Director for Nikon, Mr. Takashi Yoshida said although smartphones have features of a camera, it cannot take the place of digital cameras because the demand for digital camera would still be there as most people still need digital cameras for specific and general pictures, even when they have their smartphones.

Nikon, which prides itself as one of the global leaders in the manufacturing of digital cameras, said its products were already in use in the Nigerian market, even though it had not officially established its presence in the market. Blaming the leakage on grey market, Yoshida said "the company is based in Dubai with regional offices in United Arab Emirate (UAE), Europe, America, Kenya and South Africa, without regional presence in Nigeria, yet our products are sold in Nigeria through grey market channels."

He explained that the company decided to establish its presence in Nigeria, through the opening of a regional office in Ikeja, Lagos and the appointment of New Creation Worldwide Link as its distributor partner.

According to him, the presence of Nikon in Nigeria would go a long way in addressing the grey market on its products, and to position Nikon as the number one brand in digital camera in the Nigerian market.

Managing Director, New Creation Worldwide Link, Mrs. Kish Primalani, said she has been in the business of marketing and distribution of digital products for the past 20 years and that she understood the Nigerian market very well, and that the experience would help her increase penetration of the Nikon range of digital cameras in the Nigerian market.

Yoshida said: "the company now introduces a new brand statement, aimed at fostering a special sense of affinity with our customers, and the brand statement is to be adopted worldwide along with Nikon's brand symbol."

The new brand name known as 'At the heart of the image', depicts how the new range of Nikon digital camera captures the heart vividly, expressing it in a visible world. Imaging, he said, would show people, the world in a whole new light, which could influence the lives of people. "For Nikon, there is nothing more compelling than the potential of the image to express the riches of human experience and our heart desire is to continue to explore this potential," Yoshida said.

The Nikon range of digital cameras include D3100, D5100, D90, D3200, CoolPix L310, CoolPix P510, CoolPix S2600, CoolPix S3200, CoolPix L26, and the CoollPix L25, which are categorised under Zoom Series, Style Series, and Life Series.

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