Africa As a Company - Economic Analysis and the Junk Bond Continent

7 November 2012
analysis

There's been a lot of talk these past few months about Africa Rising, for whom and what for. But it's kind of difficult for the average person to look beyond the sentiment and "promising statistics" to put that in some sort of perspective.

To my mind, we need to be thinking about Africa's prospects in far more pragmatic terms. If you consider that Apple had bigger cash reserves than the United States Federal Reserve in 2011, and that many Fortune 500 firms are bigger than entire countries and enjoy better rates of growth, it becomes apparent that the scale and nature of the issues within the global economy should be situated in an entirely different rubric - with the caveat that GDP is a rather poor measure of economic growth.

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