8 November 2012

Zambia: Zamtel Launches 'Double Tobela'

ZAMTEL has launched a K4.8-billion promotion which will see K2 billion go towards school fees for 100 lucky subscribers while other prizes will include agricultural inputs and livestock.

Under the promotion dubbed "Double Tobela" which will have national and regional categories, a total of 3,000 bags of fertilisers, 850 bicycles, 40 heads of cattle and several goods will be given away to lucky subscribers

The national category will see the winner getting a grand prize involving a block of flats while regional winners will have school fees amounting to K20 million paid for.

Speaking during the handover ceremony of a 50-seater Higer luxury bus in Lusaka yesterday, Zamtel chief marketing officer Evans Muhanga said under the new promotion, the company would be giving away a newly-built block of flats as a grand price to empower anyone with an opportunity to become a property owner.

Mr Muhanga said the second price would be an opportunity to 100 customers in the primary, secondary and tertiary education to win fees of up to K20 million each for one year.

He said under the regional categories which would be focused on giving prizes to different provinces with different needs countrywide, some people would go away with agro inputs, bicycles and heads of cattle.

"Prizes for the regional promotion are ranging from 3,000 bags of fertiliser, 8, 350 bicycles, 40 heads of cattle and several other goodie packs," Mr Muhanga said.

He said the combined total value of the two promotions is K4.8 billion, adding that the national category would account for K4 billion while the regions would gobble the remaining K811 million.

At the same function, Zamtel chief executive officer Mupanga Mwanakatwe handed over the luxury bus to the winner after the 10 shortlisted candidates participated in the draw which saw Chililabombwe-based Mary Kaluba's key successfully open the door to the motor vehicle.

Dr Mwanakatwe said Zamtel would continue empowering subscribers through various promotions.

"We floated this life-changing asset as an Independence prize open to all our customers who have participated in the 'More Money in Your Pockets' game show," he said.

He said there was no special magic for winning the bus apart from being able to top up with a minimum of K10,000 weekly.

Dr Mwanakatwe disclosed that by December 31, 2012, Zamtel would have spent in excess of K5 billion in cash prizes to more than 3,000 winners drawn from different parts of the country on the 'More Money in Your Pockets' game show.

Mrs Kaluba, who is a marketeer at Riverside Market in Chililabombwe's Lubengele Township, thanked Zamtel for empowering her with the bus which she said would transform her life permanently.

"God has answered my prayers, I have been struggling to make it in life but now here I am, owner of a luxury bus," she said.

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