US mobile communication technology firm TeleCommunications Systems has opened a new sales office in South Africa to serve as the focal point of the company's marketing and sales activities throughout the continent.
"In recent years, we've intensified our focus on international expansion, particularly in Africa," Jay Whitehurst, senior vice-president of the company's commercial software group, said in a statement on Friday.
"By establishing a sales office in Johannesburg, we are able to demonstrate our strong commitment to this key market and provide an opportunity to showcase our location-based services and offer customers competitive platform solutions."
The Nasdaq-listed company provides complete, end-to-end wireless location-based services solutions for leading consumer brands, content providers and voice service providers worldwide.
It provided the world's first wireless location platform, and pioneered the development of several wireless applications, including text messaging.
South African Andy Minnaar, who has more than a decade of communication technology and managerial experience in the African wireless sector, has been appointed managing director of the new office.
"A logical next step for TeleCommunication Systems is to expand our activity into the African market, and we have asked Andy Minnaar to lead our efforts in that region," Brian McNealy, the company's senior vice president for global commercial sales, said in the statement.
"Andy has a strong background in the African mobile telecommunications industry and is a seasoned executive with a passion for innovation and finding the right solutions for customers. His experience will serve us well as we continue to expand our wireless solutions and platforms offerings into international markets."