New Era (Windhoek)

8 November 2012

Namibia: Volvo V40 Launched in the Capital

Article Views (non — THE STUNNING, stylish and sophisticated all new Volvo V40 was rolled out at an official unveiling at the Volvo Windhoek showroom this week, where amongst gasps of approval this modern newcomer strutted its stuff, with a charismatic appeal that is all geared to overtake its competitors in the premium hatchback class.

Ranked the safest car on the world, the new Volvo V40 was introduced to invited guests at a trendy VIP cocktail function held in the Volvo workshop, where an ambience of decorated murky fluorescent blue lighting muted the tones for the four V40 parked on display.

In his address, Albert Pretorius (Dealer Principal Volvo Cars Windhoek), pointed out that the Volvo dealership in Windhoek has gone from strength to strength over the last couple of years, with more Volvo's driving on our Namibian roads than ever before.

"Our sales for this year are up by 130% on our original target showing the confidence our customers as well as our company have in this trusted Swedish brand," he said. "Coupled with our designated Volvo showroom built this year, we are backed up by Volvo Select which is our used car franchise that specialises in top condition pre-owned Volvo's.

"It speaks for itself that Volvo has emerged as one of the top surviving vehicle brands in the world despite the economic crash in 2008, and the introduction of the brand's super sedans XC 60, S60, V60 and now the all new V40 is further proof that Volvo is just getting better, and is planning for the future by developing products that will keep us ahead of the pack," said Pretorius.

"Volvo Cars Windhoek has also invested in experienced and qualified staff to lead our dealership, and our Volvo team are made up of highly motivated and committed workers who will serve our customers well from our workshop environment to customer service.

"In addition, our parent company - the Novel Motor Company, its shareholders and owners have invested large capital sums into expanding this business to a world class facility, by ploughing back profits in upgrading showrooms and workshops to internationally approved standards, whilst keeping abreast of the latest model releases.

"Proof of this, is the arrival of the new Volvo V40 which made its debut at the Geneva motor show earlier this year, " he added, saying. "This trendsetting Volvo premium hatchback is reaffirming the global downsizing movement to breakthrough fuel consumption without compromising the high level of technology, specifications and world leading safety features."

The all new Volvo V40 four-door hatch is offered in two engine variants - a petrol and diesel both available in 1.6 derivative. There is also a 2-litre diesel, plus a top of the range 2,5 litre 5-cylinder petrol engines.

Amongst the new features are a world-first pedestrian airbag, lane keeping aid with auto steering, and an ingenious park assist pilot for easy parallel parking. The City Safe low-speed collision avoidance system has been further developed and now operates at speeds up to 50 Km/h. The full range of the new V40 is available at the Volvo Cars Windhoek showroom, and is priced from N$285 000 through to the top of the range N$400 00.

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