Brainstorm Mobile Solutions South Africa, a wholly owned subsidiary of Brainstorm Mobile Solutions UK, launched in South Africa late last week. Since 1994, the company has provided technology that connects brands with customers and automates enterprise communications across a variety of industry segments in the UK, US, Australia, South Africa, Tanzania and Kenya.
"The company has provided intelligent mobile and digital solutions across a variety of sectors such as mobile operators, banking institutions, media agencies and broadcast media," comments Jaco Coetzee, managing director for Brainstorm Mobile Solutions SA.
Excerpts from the 2011 All Media Products Survey (AMPS), as featured on the Mobile Marketing Association of South Africa's website, reveals that in South Africa there are twice as many cellphones as television sets, there are 4.8 times more households with a cellphone than a computer; 53% of e-mails are sent and received from a cellphone and SMS text messaging is used by 3.5 times more people than e-mail.
"The sheer numbers and opportunities for growth in this country are the factors that have prompted the company to grow its African footprint," continues Coetzee.
"Gartner predicts that by 2014 location-based service subscriber numbers will have increased to 1.4 billion. It is difficult to ascertain how many of these subscribers will be South African, but the numbers will be substantial and the supply of location-based services is an area of focus for us going forward."
"The SA development and support team is able to offer South African customers extensive experience and knowledge and this is backed up by the UK based development and support team that has been instrumental in establishing its successful international track record."
Its operating system, Dragon, is a unified platform with multi-channel and data optimisation capabilities that is constantly upgraded to meet customer demands and industry trends. As a robust and scalable solution, it is able to handle small interactive campaigns up to enterprise level data processing services.
"It is able to stand alone, yet integrates seamlessly with other platforms and is familiar to our markets, as it has been directly integrated in several South African mobile networks already.
"If history is any sort of barometer, the anticipated growth of mobile and digital communication users in the foreseeable future will be significant and the company is geared up to play a pivotal role in the evolving development of these technologies, trends and methodologies in this country, drawing on our global experience and best practices," he concludes.