Nestlé has stressed how Creating Shared Value can make a successful impact on businesses worldwide at its Global Creating Shared Value Forum 2012 in New Delhi, India.
Over 450 government, civil society and business representatives took part in the event to highlight the role of business in development and raise awareness of Creating Shared Value (CSV) particularly in South Asia.
The forum, co-hosted with the Federation of Indian Chambers of Commerce and Industry (FICCI), recently focused on Nestlé's CSV priorities nutrition, water and rural development, which are core to its business activities.
At the event,Nestlé chairman, Peter Brabeck-Letmathe, said: "We believe in the power of creating shared value. It will be most effective when it stimulates creative thinking in all sectors across the globe.
"Its greatest force lies in the fact this is an open concept. Everyone can use it."
The company's chief executive officer, Mr. Paul Bulcke, said for a company to be successful over time it has to embrace Creating Shared Value. He noted that CSV is not an add-on but "is embedded in everything we do."