Zanzibar — THE World Intellectual Property Organization (WIPO), International Trade Centre (ITC) and Zanzibar have signed a Memorandum of Understanding (MOU) to brand cloves, the Islands main cash crop. Before the signing of the tripartite agreement at a ceremony held at the Grand Palace in the Stone town, the Zanzibar Minister for Trade, Industries, and Marketing, Mr Nassor Ahmed Mazrui, said: "We need effective branding."
"Zanzibar is committed to the process of branding.... a strategy towards the achievement of cloves development objectives. The participation of WIPO and ITC in this process is significant," said Mazrui.
The minister said that the project includes "enhancement of the Intellectual Property (IP) legal institutional framework, strengthening the use of IP system and its awareness, defining the type and ownership of IP title(s) and countries where the protection is sought." He said implementation of this project will help "boost the sectors, competitiveness, increase revenue to clove farmers and other stakeholders.
Branding is an effective tool to fight both income and non income poverty." The minister emphasized that the signing of the MoU creates yet another opportunity to revolutionalize cloves commercial strategies and to take advantage of the growing global market opportunities for clove and other spices.
WIPO representative Ms Neema Nyerere commended authorities in Zanzibar on the move to restore its cloves, adding that her organization will work closely with parties to make the project successful. Mr Jacky Charbounneau from ITC said: "We need to make sure cloves product is protected, but we should find more resources for this programme."
The signing ceremony was also witnessed by the Deputy Minister for Trade, Ms Thuwaiba Kissassi, Deputy Minister for Agriculture Ms Mtumwa Kheir, and Permanent Secretaries (PS) of the two ministries.