Insight Communications has clinched 25 awards at the Lagos Advertising Ideas Festival (LAIF) 2012 Awards held recently. Organised by Advertising Agencies Association of Nigeria (AAAN), LAIF is Nigeria's most prestigious awards for creativity by marketing, advertising and brands communications agencies in Nigeria.
A breakdown of the award shows that Insight won four gold, 10 silver, 11 bronze followed by Rosabel Advertising with three gold, one bronze. Centrespread Advertising won two gold, one silver and one bronze to clinch the third spot on the creative table for 2012.
The creative agency came top at this year's LAIF by creating the most innovative advertising for its clients which include Nigerian Breweries Plc (Heineken, Gulder, Legend), Pepsi Co/Seven-Up Bottling Company (Pepsi), Cadbury (Bournvita) MTN (Youth segment) and Flour Mills (Golden Penny Noodles).
Commenting on the LAIF awards, Managing Director of Insight, Mr. Jimi Awosika, said: "From day one, Insight has been a company that frees the mind and frees creativity. This has always been a part of us; that is, the concept of fame and fortune is extricable liked to all that we do. The most successful brands attract talkability, facilitated by distinctive product performance and communications that is grounded in unique consumer insights."
Since it started business in 1980, Insight Communication has being at the forefront of most of the innovations in the Nigerian advertising landscape, building brands from scratch to celebrity status.