LG Electronics plans to substantially increase its mid-level market with the launch of the C333 Triple-Sim handset into the Kenya and regional market.
The handset which is part of the company's C-Series that also includes the C195 and the Golf C365 is part of the LG Electronics' onslaught for a bigger stake in the fast growing mobile phone market coming against the backdrop of the launch of a number of smartphone handsets targeting the high and middle segment of the market.
Of particular interest is the handsets' capacity to hold up to three sim-cards which remain in use simultaneously. This will especially appeal to the young generation most of whom carry more than one sim-card and keep switching between the networks for the best offers.
"Our products in the mobile phone portfolio have struck a very positive chord with the market. Our innovation team is therefore looking at products that will satisfy every segment of the market with cost not being a hindrance," said LG Electronics Managing Director for East and Central Africa Josep Kim.
The new range of handsets will especially resonate with the youth market who fancy Internet powered social networking sites as the phones come with pre-installed easy to navigate features such as Facebook, Twitter, Google Plus among others. The handsets also come with an 'easy-to-type' QWERTY key board for ease of texting and chatting.
"This range of handsets will mostly target the 16-24 age brackets which are mostly fashionist, heavy on texting, socially active and flashy in colour. Its QWERTY keyboard makes texting a wonderful experience," said Kim.
Another major selling point for the handset is its long battery life. This will especially come in handy in a market where most handsets cannot sustain power for long. Users can also be alerted of missed calls or unread messages through an LED light that blinks.
The company has lined up and number of cutting-edge products in the mobile phone market in its drive to maintain and grow its growing presence in the regional and global market.
The phone will retail at a market entry price of Kshs 6,000 and is available in most leading outlets across the country and the East African region.