PROCTER and Gamble is targeting college students for employment through a one day business competition it has organized at the Strathmore university.

The competition dubbed 'lion's den' required participating students to make a seven minute business plan presentation that will be judged by panel of judges comprising of investment gurus.

The event on Friday was held in partnership with the Strathmore university AEISEC club which promotes entrepreneurship among college students.

"We're delighted to seed a partnership with AISEC and Strathmore as a whole. There's an incredibly strong alignment between our agendas and commitments to promoting high-impact entrepreneurs," said P&G's brand manager, Hooman Shahidi.

The competition featured training of the students on areas such as general business ideas, start up process, intellectual property protection, market research, team and time management among others.