13 November 2012

Namibia: NHP Rebrands to Attract More Clients

Windhoek — The NHP medical aid fund rolled out its new corporate look and colours last week, with the chairperson of the NHP Board of Trustees, Dr Gert LÃbbert, describing the rebranding of NHP as yet another significant achievement for the medical aid fund as it pursues excellence.

LÃbbert noted that the previous brand look has been in the public eye for some time and that it was no longer catchy and appealing but has become dull and less meaningful to the company's target market. Hence, NHP has developed a new look, a new feel, a new energy for the product that it offers and the service it provides. "We hope to develop a differentiated position in the minds of stakeholders and competitors," said LÃbbert.

NHP is the only fund in Namibia that offers a roll-over benefit where low-claiming members are enabled to roll over money to the next financial year. To date NHP has given back N$8.5 million to its low-claiming members through the roll-over benefit.

NHP says it is actively encouraging prevention at an early age so that members do the right thing now, which has a lesser health impact in the future and as a result also reduces the financial burden. The intention is to shift the focus from simply curative care to primary and preventative care.

LÃbbert said the fund remains in a financially stable position and in order to maintain its positive reserve levels the board of trustees has approved an average increase of 9.5 percent in contributions for 2013, which is the lowest in the market compared to other medical aid funds.

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