Through a campaign dubbed "PIN-a-PERSONALITY", CEOs from leading companies in Kenya have become diabetes ambassadors and have vowed to promote awareness on the disease at their respective work places in an effort to reduce its prevalence. Safaricom CEO Bob Collymore is urging all CEOs to use their positions to spread the word about diabetes.
The Star (Nairobi)
Kenya: CEOs Vow to Be Diabetes AmbassadorsBy Diana Madegwa, 14 November 2012
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