Photo: Samuel Simiti/The Star

Voters line up to cast their ballots in Kenya's 2007 presidential election.

A number of Kenyan celebrities will be taking part in a new campaign dubbed Kuvuka Kuvuka aimed at getting young voters to register. The campaign is run in partnership with the IEBC, URAIA Foundation, and Open Society Initiative for East Africa and True Blaq Limited.

Speaking at the True Blaq Limited offices, officials from the four partnering organisations offered their vision for the campaign noting the need to provide opportunities to Kenyans to exercise their civic duty beginning with the registration process.

Officials also explained the objectives and mechanic of the campaign which relies on art and entertainment to draw crowds to the registration venues.

Kuvuka Kuvuka builds upon the success of the 2007 Vijana Tugutuke campaign which registered over 2.4 million voters, the highest recorded number of new voters registered within an electoral period.

The campaign has a goal to contribute substantially to the 18,000,000 target that the IEBC has set and has enlisted the support of close to 20 local artistes in activities that will attract millions of Kenyans to voter registration drives.

Kuvuka Kuvuka will be held over the 30-day voter registration period beginning November 19 and will cover major towns across the country.