16 November 2012

Tanzania: Alvaro Launched in Style

SHOPPERS at Mlimani City and Quality Plaza malls got a surprise treat this weekend when Serengeti Breweries Limited (SBL) launched its new non-alcoholic drink - Alvaro - in freeze mob style making the launch the first of its kind in Tanzania.

To launch Alvaro a group of 100 people suddenly assembled together in the isles of the malls and froze for approximately 2 minutes an action that drew a lot of attention from hundreds of shoppers who were caught by surprise with the stunt. The group then broke into a dance routine to reveal branded t-shirts as a sign of unveiling the new brand and created a lot of excitement from the surprised shoppers.

Speaking during the launch, Alvaro Brand Manager Anita Msangi said that the new beverage comes in three different flavours to give customers wide range of choice. "At SBL we always thrive to provide our customers with a wide range of quality products to cater for everyone's taste.

The introduction of Alvaro in this market confirms that fact," she said. Alvaro comes in pineapple, passion and pear flavours, thus giving our customers freedom to enjoy the flavour of their choice", she added. The launch also included a sampling exercise where shoppers had a chance to taste Alvaro for first hand experience.

Shekmuon Halahala, a Dar es Salaam resident who was at the scene, commended SBL for an exciting launch and introduction of the non alcoholic drink. "I just tasted Alvaro from the sampling girls and I must say that it has a unique and very refreshing taste, I'm sure that most of non alcohol drinkers will like Alvaro.

Msangi added that Alvaro has been produced for many years in Uganda and Kenya by Serengeti Breweries' parent company, East African Breweries Limited. SBL will now be distributing the drink in Tanzania and confirmed that the drink is now available countrywide.

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