South Africa: One Million ABSA Customers Use Rewards Offering

press release

Absa recently announced that it has clocked one million registered rewards customers and paid out over R300 million in cash rewards to customers since the introduction of Absa rewards in 2009.

This year the bank's rewards programme has had an impressive 64% year-on-year growth rate in membership acquisition, largely achieved through the efforts of the Absa branch network and the affinity all Absa employees have with the rewards offering.

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