This Day (Lagos)

16 November 2012

Nigeria: Brand Activation - La Casera Thrills Abuja Students

To further connect with the youth segment of the market, promoters of La Casera brand, a leading Carbonated Soft Drink in the market sector, recently stormed several tertiary institutions in Abuja with its Apple Story Thematic Campaign.

According to a statement issued in Lagos, the activation, which started first week in September in the Federal Capital Territory, moved across various campuses thrilling students of the environs with its music, dance and comedy. Aside from the entertainment, the consumers also had the opportunity to have a first-hand taste of the product.

In commendation of the La Casera Apple Story Activation, SUG President of F.C.T College of Education, Zuba, Mr. Pius Ugbonna, was quoted to have applauded the company for its innovation and flair for consumer engagement. He also reinstated the students and his administration's continual support for the La Casera Company.

"We appreciate what La Casera is doing on our campus today. There's no doubt, we the students consume their products the most, therefore we consider ourselves partners with them on these activities and will give them all the necessary support to carry out such activities over and over again on our campuses," he said.

Also speaking on the activation held in Buhari Polytechnic, Director of Socials, SUG, Mr. Kabiru Lawal, expressed appreciation to The La Casera Company for recognising the tertiary student audience as a major segment of its market and also bring so much fun and excitement right to their very neighbourhood.

"I am particularly impressed with La Casera for recognising us as major stakeholders to be engaged and enlightened with their new Apple Story Thematic Campaign. After this, I am definitely sure that I and a lot of my other colleagues would have their own exciting Apple Story to tell," he stated.

In response to the commendation, the Lead Coordinator of the activation, Mr. Sani Yinusa, thanked the SUG Executives and students for their warm reception and encouragement.

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