Michael Owusu 'Sarkodie', Ghana Music icon, was on Friday officially unveiled as the Brand Ambassador for Samsung Electronics at the "You Know what time it is" concert at the University of Ghana, Legon.
The role of the famed musician is to work with Samsung to raise awareness about Samsung Mobile devices and help popularize the devices in the West African sub-region.
Mr Jaspreet Singh, Business Leader at Samsung said: "We are very excited about this partnership because we want to connect with our customers musically and we see in Sarkodie all the values we stand represent."
"He is an optimistic believer, a relentless innovator and passionate creator and these values make up the Samsung brand, Samsung as a brand is born out of a commitment to relentlessly pursue a better tomorrow by creating future with our customers through innovation."
Mr. Singh said Sarkodie became a household name in Ghana with the release of his album "Makye" in April 2009 and has spawned many hit singles such as "Babe, Borga, Lay Away and Alter, which has earned him many awards.
Sarkodie after receiving the honour said "Samsung is a brand that celebrates talents and creates the future we are all working hard to achieve."
Mr Singh said as a testimony to Samsung's commitment to providing value to its customers with its Built for Africa products, Samsung Galaxy Pocket and the Chief Hero phones will now come with customized wallpaper of Sarkodie and his signature, and users will have the opportunity to download exclusive tracks of Sarkodie.
Samsung Electronics Company Limited is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies operating in 197 offices across 72 countries.