16 November 2012

Ghana: New Face for Strong Larger

Accra Brewery Limited has introduced a new look for one of its flagship brands, Stone Strong Lager, at an impressive ceremony at the La Palm Royal Beach Hotel in Accra.

Apart from the new label that gives the brand a fresh and novel appearance, the occasion was also used to re-launch the mini size of the global award-winning beer in a 375ml bottle.

Both initiatives were inspired by Accra Brewery's firm commitment to be constantly innovative and the need to satisfy the evolving expectations of Stone Strong Lager consumers.

The event, which was attended by key distributors, retailers, media practitioners and other invited guests, was highly interactive and very much alive with sessions of contemporary music in resonance with the brand.

Brewed using the finest variety of spring barley, malt and high quality hops, Stone Strong Lager is specially made for urban males celebrating their achievements and inner strength. Offering consumers more taste and satisfaction, it remains a refreshing beer with a rich golden colour.

The brand has established itself as a global award winner in recognition of its consistency in taste and superior quality.

Stone Strong Lager has won a Monde Gold award for quality for two consecutive years, 2011 and 2012, thereby making the brand the only Ghanaian beer to have ever won a Monde quality award; a definite endorsement by the world's most prestigious quality award institute.

Launching the new-look Stone Strong Lager, the Managing Director of Accra Brewery Limited, Gregory Metcalf, said "The new label bears a bold metallic gold look to portray the sterling quality of the brand with the iconic "S" representing the seal of quality.

In a nod to the international Monde selection Gold Medal, which has been won by Stone Strong Lager consecutively in 2011 and 2012, the medal is represented at the bottom of the front labelso we can proudly embed our quality ethic in the brand iconography".

He added that, "the label maintains its unique red rays which blend well with the rest of the visuals to give it a bold new look."

Marketing Director of Accra Brewery Limited, Michael Olsen, added, "Accra Brewery Limited will continue to respond to the demands of the market through our exceptional creativity and innovativeness."

Accra Brewery Limited first introduced Stone Strong Lager to the Ghanaian market in2006 in both the big bottle (625 ml) and mini bottle (375 ml). The mini bottle has however been off the market for the past year.

The re-launch comes at a time of increasing demand by consumers for the re-introduction of the mini bottle which will now be sold at a recommended retail price of two Ghana Cedis (GH¢2) per bottle.

Stone Strong Lager is still available in the large bottle and with the re-introduction of the mini bottle, consumers now have the option to enjoy the beer with the new bold look in their preferred bottle size from their favourite bars and outlets because they have earned it.

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