The Star (Nairobi)

Kenya: LG Brings Low Cost Triple-SIM Handset

Korean electronics giant LG is eyeing larger stake in the market as it seeks to tap into Kenyans habit of having multiple lines.

It has now introduced its three SIM card phone, C333, in its products offering. The three sim cards remain in use simultaneously.

The phones come with pre-installed easy to navigate features such as Facebook, Twitter, Google Plus among others. The handsets also comes with an 'easy-to-type' QWERTY keyboard for ease of texting and chatting.

The handset which is part of the company's C-Series that includes the stylish C195 and the Golf C365. It is part of the LG Electronics' onslaught for a bigger stake in the fast growing mobile phone market coming against the backdrop of the launch of a number of smartphone handsets targeting the high and middle segment of the market.

The company hopes to appeal to the young generation most of whom carry more than one sim-card and keep switching between the networks for the best offers.

The company has lined up and number of cutting-edge products in the mobile phone market in its drive to maintain and grow its growing presence in the regional and global market.

"Our products in the mobile phone portfolio have struck a very positive chord with the market. Our innovation team is therefore looking at products that will satisfy every segment of the market with cost not being a hindrance," said LG Electronics MD for East and Central Africa, Josep Kim.

The C333 will retail at a market entry price of Sh6,000 and is available in most leading outlets across the country and the East African region.

The company is just from launching the L-series handsets in the market targeting high end consumers and smartphones enthusiasts. Its latest was the L7 which was retailing at an introductory price of Sh27,000.

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