The Marketing Sub-committee of the Local Organising Committee for the 18th National Sports Festival, Thursday flagged off a beauty pageant, Miss Eko 2012, as part of activities ushering in the festival which kicks off November 27 in Lagos.
Speaking at the media briefing at the Teslim Balogun Stadium, Chairman of the Marketing Committee, Chief Molade Okoya-Thomas said, "the beauty competition will form part of activities to mark the unity of the country as and showcase the different cultures of our peoples because it is open to every girl of Nigerian origin that meets the conditions. "
He praised corporate bodies that identified with the programme and appealed to young girls to identfy with the programme.
Speaking at the event, Tunde Lawrenson of X-Media informed that Miss Eko 2012 Beauty Pageant was not going to produce "the usual everyday beauty queen. "The contestants have to be physically and mentally fit. They must have sports attribute s they would go through healthy tasks and everyday activities.