Moshi — THE Director General of the Tanzania Coffee Board (TCB), Engineer Adolph Kumburu, recently led three officials, two from TCB and one from the Ministry of Agriculture, Food Security and Co-operative, to Ethiopia to learn about the Ethiopia's experience on Intellectual Property Rights (IPRs).
Presenting a paper on 'Supporting the Coffee Sector with added Value Products Through Intellectual Property and Branding' to participants to a one-day 'Coffee Branding Workshop' held at Naura Spring Hotel in Arusha City, he said the visit was carried out between October 29 and November 2 this year under the sponsorship of World Intellectual Property Organization (WIPO).
Eng. Kumburu told participants that the main purpose of the initiative was to study the role of IPRs in promoting agricultural exports and learn the procedure and process from the Ethiopian experience in branding coffee exports, saying their host institution was the Ethiopia Intellectual Property Office.
He informed participants that Intellectual Property refers to creations of the mind: inventions, literary and artistic works as well as symbols, names, images and designs used in commerce, adding that IP assesses, trademarks, copyrights, patents, designs which are valuable sources of income.
"IPRs are the basis for today's knowledge based economy and international competitiveness," he told the workshop. Eng. Kumburu told the workshop participants that objectives of branding include identifying; protecting and strategically exploit intangible values of our products and at the same time ensure Tanzania's ownership of coffee brands.