17 November 2012

Nigeria: Financial Inclusion - Access Bank Launches 'Early Savers'

Access Bank has launched the 'Access Early Savers back to school initiative as part of the bank's financial inclusion strategy for kids, parents and educators.

Access Bank recently launched a bespoke children financial product called 'Access Early Savers Account' with the intent of inculcating savings culture in the Nigerian children.

The introduction of Access Early Savers Account, according to the bank in a statement has significantly transformed children financial product offering in the Nigerian banking landscape.

"Access Early Savers is a value-based financial product exploring fun-filled and highly interactive financial literacy campaign to reach Nigerian children. Consistent with this, the 'Access Early Savers Back to School campaign' is a reward scheme designed to appreciate and encourage both existing and new Access Early Savers account holders towards a sustained, responsible and independent financial practices", the bank's Divisional Director, Retail Banking Division, Obinna Nwosu, explained.

On the reward scheme, Nwosu said that account holders who reach the minimum balance of N50, 000.00 in their accounts are automatically qualified to receive the branded gift items while emphasizing that the fact that the exercise is neither a promo nor raffle.

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