17 November 2012

Kenya: Deacons to Sell Bras for Cancer Patients

Lifestyle retailer, Deacons through its Woolworths has introduced a new products aimed at breast cancer survivors.

The products, which include Ameona post-mastectomy bras and prosthesis, are aimed at helping breast cancer survivors reclaim their image, self esteem and confidence lost during the disease recovery.

Deacons Kenya CEO Muchiri Wahome said in a statement that customer' needs pushed them to bring the products in the country.

According to Kenya Medical Research Institute National Cancer Registry 2011, Breast cancer tops female cancer prevalence at a rate of 35.5 percent, followed by cervical cancer and stomach cancer at 24.6 per cent and 9.5 per cent respectively.

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