16 November 2012

Gambia: Tapalapa Bread Price Up Consumers Raise Concern

The price of the widely consumed local bread called 'Talalapa' has finally risen from D5 to D6 per loaf following the footsteps of the modern 'Senfurr' bread which increased in price as reported by Foroyaa, about a month ago. The consumers are however complaining about an added burden on their daily sustenance as the bread is used for both breakfast and supper.

This price increase took effect last Monday. According to the local bakeries they finally decided to adjust it in order for them to keep pace with the increasing cost of production. According to the local bakeries, they cannot continue with the old price as the cost of a bag of flour has increased and it was becoming difficult for them to make profits in their business by relying on the old price. They also explained that the shopkeepers were constantly complaining about the reduced size of the loaf of the 'Tapalapa' bread which they have resorted to in order to make profits.

One of the local bakery owners, Amadou Jallow, told this reporter that are trying the D6 to see whether they will make a little profit from it, adding that if they cannot break even they may again increase the price or even abandon the bread business.

Talking to consumers to get their opinion on the increase of the price of the 'Tapalapa' bread, Tapha Manneh admitted that it was even a problem for him to afford bread for breakfast for his family when the price was D5.00, adding that it will be more difficult for him now. The family head said he doesn't know where the problem lies but called on the authorities to see how they can assist importers to reduce the price of flour to enable bakeries to reduce the price of bread.

Another consumer, Nyima Bojang, who was met at a corner street shop exclaimed "where are we heading to as things are increasing by the day."

She explained that as a poor single parent, who works as a house keeper in one of the hotels, she has six young children to support and this includes their feeding, education, fares, medical bills, etc. She said she spends a lot of money for just breakfast alone which is bread and butter or mayonnaise.

Nyima said she lives from hand to mouth with her meager salary and huge responsibilities. She also called on the government to address the prices of basic food commodities to alleviate their suffering.

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