CIO East Africa (Nairobi)

19 November 2012

Kenya: Nokia Asha 308 Now Available in Kenya for Ksh. 10,500

Nokia today announced that the Nokia Asha 308 is now available for purchase in Kenya at an estimated retail price of Ksh. 10,500. The phone is the newest addition to the Asha Touch range and is Nokia's most affordable capacitive touchscreen device to-date.

The dual SIM Nokia Asha 308 gives consumers a smarter Internet experience thanks to Nokia Xpress Browser, which enables up to 90 percent more efficient mobile browsing and faster access to rich web applications compared to conventional browsers.

The new device offers a fluid 'swipe' user interface and an open environment for third-party application development, characteristics that have earned the complete Asha Touch range full smartphone classification from global market research firm, GfK.

The Nokia Asha 308 allows users to enjoy a host of mobile entertainment options with just a simple swipe:

· Customers can enjoy a huge selection of free-to-download* games, including the exclusive-to-Nokia offer of 40 free games from EA, featuring titles like Tetris®, Bejeweled®, Need for Speed(TM) The Run and EA SPORTS(TM) FIFA 12

· Standalone Facebook and Twitter clients, in addition to the Nokia Messaging Service, allow consumers to stay in constant contact

· For the first time within the Asha Touch range, users can stream video through the browser from sites like YouTube

· The new Nokia Nearby web app helps people discover new places and things to do, by searching nearby locations and reviewing the options on a map

The Nokia Asha 308 is a 2G-enabled device featuring a 3.0" WQVGA capacitive display, multiple home screens, stereo radio, loud speakers and up to 32GB microSD card support. The phone boasts great battery life and is available in the colours Black and Golden Light.

"Our innovative Asha Touch family of devices is designed for people who want a great smartphone experience with lower running costs," said Bruce Howe, General Manager for Nokia East Africa. "These devices build on the existing Asha range and our ongoing commitment to connect the vibrant Kenyan youth market".

For the East African market, the Nokia Asha 308 will be retailed as an entertainment pack and will come bundled with a free 2GB memory card and earphones in the pack. The estimated retail price for this introductory offer is Ksh. 10,500.

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