19 November 2012

East Africa: French Spirit Brewer Enter Into EA Market

Dar es Salaam — World famous Cognac producer Hennessy has entered into East Africa's spirit market, a move which has been translated by analysts as bringing stiff competition.

Hennessy Global Ambassador, Mr. Cyril Auriol told East African Business Week in Dar es Salaam the East African region has now become a huge market for spirit beverages.

East African has over three spirit manufacturing companies that include Tanzania Breweries Ltd, Serengeti Breweries Ltd, Tanzania Distilleries Ltd and East African Breweries Ltd among others as well as the famous brand distributer, Qway International based in Dar es Salaam.

Auriol said Tanzania had positioned itself to be among the five top potentials of the spirit market in Africa after Nigeria, South Africa, Kenya and Zambia.

"We have a strong belief that Tanzania will be among the five top markets for the spirit beverages because there are good business environment."

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